Grubber App – The Playlist Consultant

As music consumers, things have never been better. Digital songs are virtually costless, accessible anywhere, playable on anything. Untethered to budget or availability, discovering new music requires little research or footwork.  Unfolding worlds appear with every click, concentric circles multiply our musical wingspan as Spotify suggests, recommends and gently nudges us further into her womb.

Music has become the ultimate convenience product. A singular blob of torrented data containing whole genres. Disco back catalogues, funk archives, classical ensembles, rock compendiums - all gained with the dedication it takes to cook a pot noodle; decades of physical digging compressed into one single click.

But behind this time-saving veneer is a false economy. That seductive efficiency is an illusion, cancelled out by the fact that we're busier than ever. The premium on our time has risen with the same electrifying ascent as digital technology.

In scientific terms, our increasing productivity directly correlates to the increasing time-saving capacity of technology. A paradoxical stalemate that's missed by most. We're too preoccupied with juggling superhuman feats, attempting the impossible, competing with machine-endurance and computer speed to notice the dupe.

And things aren't about to let up.

A prophecy…

+  +

From multitasking to multitasking - from app to app - from ashes to ashes.

A stress-induced aneurysm swells into every crevice until there's no space. The inn is full. Then it bursts. A hard, loud skull snapping crack, delivered from the inside. The hooligan mind losing its patience. Cue the biological cymbal crash... credits roll. If the stroke isn't fatal, it'll be incapacitating - disconnected fuses dangling in the minds barren wasteland. Collateral damage in the grand scheme of AI hand over - neatly shuffled off to insurance funded gardening leave, residing vacantly on a permanent sabbatical; medicated, dribbling, gurning. A modern-day burnout.

+  +

It's with this dark scenario in mind that you should probably acknowledge the real drain of technology and its snowballing dangers. Take note before it's too late. Make decisions to outsource everything, even the administration of your digital technology - however absurd this might seem.

The best example of the efficiency dupe is the inordinate labour involved in compiling a playlist. Spotify, Pandora, Apple Music et al. Beneath the economising facade, lurks a massive distraction, a rabbit hole that winks enticing, constantly nagging for attention.

You've probably experienced this pattern: Starting with Radiohead….10 mins later you've uncovered a dirty little penchant for K-pop….remedied by The Velvet Underground, then ending up on 1970's Nigerian trance. Your music sensibilities have widened. But at what cost?  It's a descent that's easily slipped into, Spotify's slight-of-hand keeps you digging in the maze of discovery. Like a blind farmer on autopilot, you harvest music clumsily, yet contentedly, unaware of what's happening in the real world. Dreamed out and sucked in, spiralling worlds of artistry offer themselves, as your subconscious works away in a dimly lit room, decoding the digitalised music into some wholemeal aesthetic appreciation.

The end product is a head-scratching medley - the apex of incongruence - six-degrees-of-separation breached with every mismatch. And two days have past… Blindsided by the black hole, you've missed a deadline. Your boss isn't happy. The aneurysm twitches.

+  +

App makers have seized upon this conundrum, creating both a tonic and an employment opportunity for disenfranchised musicians.

Grubber is an outsourcing platform that rehashes online freelancing by pairing users with a Grub: a real-life music expert. The Grub has an encyclopaedic knowledge of your exact music taste. Once assigned the tastemaker will tirelessly compile playlists, doing all the hard yards, freeing up your precious time.

Since the music industry has ejected 90% of talent from its books, legions of artists now exist in a bleak vacuum alongside taxi drivers and hoteliers, all reminiscing about the good old days before a Silicon Vally algorithm told them to pack up and fuck off.  Broke, bitter and twiddling their thumbs, they desperately try to avoid taking menial jobs deemed beneath their well-honed, but obsolete, skill set.

Grubber utilises this lost generation. Shooting these societal dropouts back into the cogs of industry, off the dole, and doing something associated with their passion.

Sweatshops of Spotify Grubs are cropping up everywhere. Warehouses full of music aficionados working around the clock to please their masters. Wriggling through the cracks of genres, methodically and expertly producing coherent and seamless compilations, eradicating the blasphemous faux pas and oddities of the amateur playlister.

Approached with the same masochistic drive of musicianship, the Grubs have effortlessly adjusted to this new outlet - thankful for the few crumbs of creativity still on the table.

18 thoughts on “Grubber App – The Playlist Consultant

  1. I am shopping for some Xmas presents. I am considering buying Crochet and Fringe Mini Dress from Peaches and Screams Shop ! I saw them on your website and was wondering you are an affiliate or have used them before?

  2. Hi guys, I enjoy composing my synthwave music and recently I bumped into a very topical issue, namely how cryptocurrency is going to transform the music industry. I have decided to put together an article on the subject as I would like to inform the musicians and public at large just how cryptocurrencies can be a gamechanger in this field. I would like to donate this article to you for publication on your blog. I have saved the article in my Google drive: https://drive.google.com/drive/folders/1xX35t28GlE6wDomFAEvsPc1PqN3fp8ka?usp=sharing I did not have the time to find any images so I would be grateful if you could find and add some. I have also added a little blurb about myself. I hope you and your readers will enjoy reading my article. Have an awesome day! Regards, Tony

  3. Bonjour! So, I heard some surprisingly fantastic news in the cryptocurrency area ! Some people in crypto areas have generously distributed some insider info that a new crypto coin is presently undergoing the final stages of its creation and startlingly, it will be subsidized by the leading UK law firms ! Purportedly, its name is Lawesome crypto coin! I would be most obliged if anybody into cryptocurrency on this discussion forum could share the latest updates on this coin. I would especially, love to get this coin in the course of the ICO and take part in the bounty hunt. Nevertheless, there is not enough info on this coin as I think that it is a ‘behind-the-doors’ venture. I wonder why the law firms have suddenly came into the niche? This step will certainly give cryptocurrency more credibility.

Leave a Reply

Your email address will not be published.

Related Posts

Begin typing your search term above and press enter to search. Press ESC to cancel.